We're at Texas Dreamin'

Come visit us at Booth 17

Pharos is in Austin to answer your questions

Howdy, Salesforce Devs, Architects and Admins. If you're lucky enough to be at Texas Dreamin' this week, you can catch the Pharos team in several places. Come by and learn why logging and observability are in your future.

And while you're here, explore our site! We've got lots of resources, including a new white paper on the dangers of Salesforce entropy by Pharos founder and CEO, Nikita Prokopev.

Or, learn how you can get started easily in the transformational world of native logging and observability.

And we have plenty of robust solutions for you, no matter what your company size, from small nonprofits to Fortune 500 enterprises.

Get an Overview

Our Speakers at Texas Dreamin' 2025

Did you miss our speaker sessions? Drop by the booth and find out more about these topics...

Yesterday's sessions:

Architecting for Reliability in Salesforce

Thursday, May 29, 2025
Nikita Prokopev, Founder and CEO, Pharos AI
Matt Kaufman, Founder and CEO, MK Partners Inc.
3:00 – 3:45 PM
Zlotnik Salon 5
For Devs, Admins, Architects (Advanced)

Explore architectural best practices for creating reliable Salesforce environments. We'll share patterns for error handling, API management, and strategies for reducing failure points using observability-driven design. Architects will gain valuable insights on creating resilient Salesforce environments capable of supporting complex integrations and high-volume data processing. Real-world examples and real-time demos will bring the concepts to life and provide practical takeaways.


 
Thursday, May 29, 2025
Ruhee Reyer, Pharos Co-Founder
Josh Monson, Founder, Architect, InsiteLoop / Dallas Admin Group Leader
4:00 – 4:45 PM
Room 103
For Consultants (Intermediate)

The last couple of years have been tough for Salesforce consultants as deal volumes and projects dried up in a highly competitive and saturated market. If you are a SI partner, you know that new customers are few and far between and high hourly rates turn off customers. You need a different service and engagement model that differentiates you and ensures your business can sustain downturns. In this session we will discuss how you can grow and scale your business in any environment with applicable strategies to improve your efficiency. We will show you how you can productize your service without an actual product, and how you can better serve your customers with a longer term engagement model.


Today's session:

Logging and Observability: Fortify Your Org for the AI Age

TODAY, May 30
Nikita Prokopev, Founder and CEO, Pharos AI
9:00 – 9:45 AM
Zlotnik Salon 1
For DevOps, Architects (Intermediate)

As Salesforce environments become more customized and mission critical, companies can't afford downtime. AI introduces a new vector for anxiety. This session equips attendees with actionable advice on how to implement advanced logging and observability processes and techniques in complex Salesforce environments. These proven backstops ensure rapid error detection, resolution, and prevention, giving teams confidence to drive innovation without fear of introducing problems in production.


Where You'll Find Us

The Pharos Booth is located way out yonder on the end - Booth 17.

 

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